On Thursday, December 7th, 2013, a young bartender by the name of Mallory Rae Dies was crossing the street. She was struck by a driver who fled the scene. He was apprehended a few blocks away after crashing his car into a tree. Mallory was taken to the hospital.
On Wednesday, December 11th, 2013, Mallory Rae Dies succumbed to the injuries that she sustained in the accident. She was 27 years old.
When the driver of the vehicle was apprehended, his blood alcohol level was .17 – twice the legal limit for the state of California. This was his third DUI offense.
The reality is that bars and nightclubs thrive on people having a good time. The reality is that some of these people will get drunk. The reality is that some of these people will have too much to drink. The reality is that a percentage of these people – both slightly buzzed and heavily intoxicated – will get into vehicles and drive. The tragic reality is that a percentage of these drivers will injure, maim, or kill someone else.
Does this mean that bars, restaurants, lounges, and nightclubs should stop serving alcohol?
But the reality is that keeping your Patrons safe and trying to keep them from driving drunk or getting into trouble is something that should be emphasized as much as possible.
LEGAL LIABILITY & SOCIAL RESPONSIBILITY
Most businesses want to reduce their liability as much as possible. In the litigious world we live in, you can be sued for almost anything. Slips, falls, fights, injuries – you name it, your establishment can be sued for it. As such, businesses like mine are called to help reduce the liabilities and keep businesses like yours in business. When it comes to over-intoxication and drunk driving, many states are now enacting laws that state, “Social hosts and business establishments may be held statutorily liable for the actions of a drunk driver according to the law in the jurisdiction where the accident took place.”
What does this mean? In short, your establishment can be sued for the damage that an intoxicated individual causes. I can already see business owners sweating and fretting over “yet another thing I have to worry about”. Well, at the risk of sounding a bit callous, maybe this is something you should really be thinking about…and not just for the simple reason that you “might get sued”.
Regardless of your legal liability, I think it is important that we look at how we handle the issues of over-intoxication and drunk driving as SOCIAL RESPONSIBILITIES. I want your Patrons to have fun. You want your Patrons to drink. Everyone wants to have a good time. But we owe it to each other as human beings to look out for one another. And we must realize that sometimes that means extending yourself beyond the reach of the Front Door of your establishment.
HOW CAN MY STAFF AND I BE MORE RESPONSIBLE?
First and foremost, every individual on your Staff should undergo some type of Alcohol Awareness Training. In some states and countries this is mandatory and in my opinion it should be that way everywhere. Your Staff might grumble and gripe, but invariably seminar attendees walk out with useful information and many times learn things that they did not know before.
Teach your Staffers to be aware of levels of intoxication and know how to spot Intoxicated Individuals. Make sure that they know how to deal with over-intoxication and mitigate its effects. Tell your Staff to communicate any issues with possible over-intoxication. That means that EVERY member of your team – from Management to Busboys – be on the lookout for issues and be willing to speak up if they spot a problem. Servers and bartenders should know that they ALWAYS have the power to stop serving alcohol if they believe an individual has had too much to drink.
Anyone working the Front Door should be assessing both arriving and departing Patrons for their intoxication levels. Refuse entry to those too drunk to enter and ALWAYS offer assistance to those leaving intoxicated. Call taxis (and pay for them!), offer to call the Patrons’ friends, flag down a Police Officer – just make sure that you are not letting someone stumble off into the night with no idea of what will happen to them. These aren’t just Patrons, they are someone’s sister, brother, cousin, aunt, uncle, mother, or father. I would hope that someone would look out for my loved ones if they were in trouble. And I would be eternally grateful if I found out that an employee from your bar was the one who helped to keep them safe.
PRACTICE WHAT YOU PREACH
Finally, if you are going to enforce rules at your bar, make sure you enforce them at your parties, at your friend’s parties, and when you are out on the town. Offer your fellow human beings assistance and let’s make sure that we all get home to enjoy the holidays with our loved ones. The few moments that you spend getting someone (maybe yourself!) into a cab or calling their roommate to come pick them up could literally save a life. Sometimes a little inconvenience on your part can save a lifetime of tragedy.
Stay safe. Keep each other safe. We’ll all be better off for it.
Until next time…