I’ve covered a variety of different topics when it comes to Security Staffers: Attitude and Approach, Ejections, even Bouncer Fails. However, I realized – upon entering an entertainment venue recently and not being able to spot their Security immediately – that I haven’t touched on the reasons why your Security should be in uniform. So, here goes…
UNIFORM: u·ni·form [yoo-nuh-fawrm] noun
1. an identifying outfit or style of dress worn by the members of a given profession, organization, or rank.
You will notice that one of the first words in the definition is “identifying”. How many times have you been in an establishment (restaurant, bar, retail outlet) and been able to spot an individual who works for said establishment? I’m guessing it is around 95% of the time. Why? They were probably wearing a uniform. Some item of clothing that set them apart from the Patrons or even the other Employees. How often have you entered an establishment and not been able to spot the employee? Better (or worse) yet, have you ever been asked if you worked somewhere, because someone else couldn’t find an employee and you happened to be standing there?
Having a Uniform or Employee Dress Code is one of the most important things that you can do for your Patrons. It allows Patrons to spot your Employees quickly should they need immediate assistance. It also allows other Employees to identify and spot on another, especially in a dark, crowded room. But having your Security Staff in uniform has other benefits as well:
Uniformity/Neatness of appearance – Something about being in a uniform increases one’s sense of pride and belonging. Uniforms set individuals apart from “the masses” and makes them part of “a team”. It also makes one take pride in the “uniform” and can help the Head of Security/Manager spot any slips in Security’s dress code. Having a dress code and uniform will also increase neatness by your team, as no one wants to be the “sloppy” one on shift.*
Vibe of club – The way your Security Staff dress – even in different parts of a venue – can set the tone and vibe of your establishment. Some establishments prefer a casual look for their entire Staff, while others prefer their entire Staff be in formal wear. If it is your intention to put your Security Staff in formal wear, it is important that you look into your state and local regulations and laws. There is always a possibility that they MAY NOT be able to be in formal attire.
One trend that I have noticed is entertainment venues putting their “Front Men” (e.g. Doorman, VIP Host, Door Outs) in suits, while the rest of Security is in more casual clothes. This is only a problem if your Front Door Staff are not noticeably different from one another – meaning that they should all have a uniform “look”, even if they are all in suits. This can mean all black suits, all red ties, all blue dress shirts, SOMETHING to make it obvious that they are all part of the same team.
I should say that “uniform” can mean different things to different people. My one suggestion would be that EVERYONE on your Staff be forced to wear the same outfit with SOME TYPE OF IDENTIFIER. This can be a “Security” badge or shirt, a “Security” pin, or even a “Security” hat. But it has to be something that identifies that individual as “Security”. I have seen situations escalate very quickly in the wrong direction due to misunderstanding as to who is or is not “Security”. Having Security Staff in uniform should make it obvious who they are to the casual observer.
Until next time…